AGENDA

10.00 Accreditation opens

11.00 Welcome words

– Mr. Timo Koivisto, Mayor of Jyväskylä

– Mr. Jona Siebel, WRC Promoter, CEO

11.15 FIA opening address

– Ms Anna Nordqvist, FIA Vice-President for Sport (Europe)

– Mr Willem Groenewald, FIA Secretary General for Automobile Mobility, Tourism & Sustainability

11.20 Opening words from the title sponsor – Saving the car by making it sustainable 

– Mr. Matias Henkola, Secto Automotive, CEO

11.30 Opening Keynote: Pacing Progress: Leading Sports into an ESG-Driven Future 

– Mr. Petteri Kilpinen, Finnish Olympic Committee, President

11.45 Energizing the Future – Bringing Sustainable Energy to Mobility

–  Mr. Lauri Perämäki, Cefmof, Deputy Executive Director

– Mr. Makoto Nagata, Asahi Kasei Europe GmbH, Senior Manager

– Mr. Tiago Sà, Caetano Bus, Sales Director

12.10 One of the ways to realize exciting motorsport with carbon neutrality

– Yuichiro Haruna, Toyota Gazoo Racing WRT, CEO

12.30 WRC Regulations 2027

– Xavier Mestelan, FIA Chief Technical and Safety Officer and

– Pernilla Solberg, WRC Commission, President

12.45 Learnings from the charging field at global sports events 

– Erik Kanerva, Kempower, Director of Sales, Northern Europe

13.00 Lunch Break  

13.45 Afternoon session opening address

– Rodrigo Maluff, Paraguay, Vice Minister of Commerce and Services,
Ministerio de Industria y Comercio de Paraguay

13.55 Keynote: How to Avoid Greenwashing? Communication on Digital Media Arenas

– Professor Vilma Luoma-aho, Jyväskylä University School of Business and Economics

14.10 Rallies working to implement Beyond Rally

–  Pierre Villez, FIA Sport Sustainability Manager

– Cristiana Pace, Enovation Consulting, Founder and CEO

– Peris Njoroge, WRC Safari Rally Kenya, Head of Environment and Sustainability,

– Lassi Paju, AKK Sports Ltd, Partnerships & Sustainability

14.40 Going Beyond Rally

–  Marc de Jong, WRC Promoter, Head of Business Development

–  Wojciech Rowiński, Managing Director, Scania Polska

–  Burçu Cetinkaya,  FIA Women in Motorsport Commission, President

15.10 Data, Innovation and Sustainability

– Riley Scott, Chameleon Visual Company & “Sportsball”, Storyteller-in-Charge

15.20 Sustainability Leadership Panel

–  Pekka Lundmark, Nokia, former CEO

– Lise Heidal, NEP Europe, CEO

– Matias Henkola, Secto Automotive, Founder & CEO

15.45 A fireside chat with Richard Hammond – Revving up a positively sustainable mindset

16.30 Drinks & Networking